The Globe and Mail published an article today detailing some of the pain that Canadian customers are experiencing with the iPhone. The article has received over 200 comments so far – all of them resoundingly negative. It appears that this mega-corporation may have pushed the buttons of some Canadians just a little too hard – in a time when gas prices are astronomical, when governments are ramming copyright legislation down our throats… perhaps the iPhone is the final straw.
Some of the more elegant quotes from the article:
“Rogers has outflanked its rivals, Bell Mobility Inc. andTelus Corp., by bringing the newest technology to market first and by canny investments in network upgrades. It’s not going to give away the farm to satisfy some Apple diehards…”
Marketing Consultant Luke Sklar – spinning this PR disaster as hard as he can.
In relation to Rogers having a GSM network capable of supporting the iPhone:
Liz Hamilton – the most hated woman in corporate communications in Canada.
It’s amusing to see the PR crew from Rogers forlornly attempting to add a positive tone to this story. The exclamations of “value!” and “customer usage!” reeks of desperation. It’s a pity that this “visionary” company didn’t see this backlash coming.
If you use Rogers – for ANY service – it’s time to take a look at the competition. Stand up for your own rights and for those of your fellow Canadians and tell them to push off.
Global ran this story last night – hopefully some traction will be had. Sadly, it looks like Rogers is barreling ahead with the iPhone plans in place as is. It’s a shame, this would have been a great birthday present.
